![]() ![]() ![]() ![]() However, after experiencing burnout, Fogg realized he needed to concentrate on developing his own healthy habits. As a behavioral scientist, he writes, he spent years consulting with companies to create products to help employees and customers live happier, more fulfilled lives. Fogg ( Persuasive Technology), founder and director of the Behavior Design Lab at Stanford University, shares his myth-breaking and persuasive research on habits and human behavior. ![]()
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